Our team promoted the On-Running brand through Amazon pay-per-click (PPC) advertising.
There were two distinct goals with this campaign; maximize sales and minimize spend.
Our strategy with this campaign was to capture sales from low volume keywords. We did this by targeting thousands of low-cost keywords across Amazon and placing bids in those places.
This strategy paid off well, with a massive return on ad spend, and helped to profitably clear the shelves for new inventory.
In addition to selling inventory through ads, this strategy improved the sales rank of products across the board, leading to hundreds of additional sales.
