Difference Between Amazon 1p and 3p Selling

Selling on Amazon can be done through two primary methods: First-Party (1P) and Third-Party (3P) selling. Each method has its own set of advantages and disadvantages, and the choice between them depends on a seller’s specific needs, goals, and resources.

1P selling involves Amazon purchasing and fulfilling all inventory on your behalf. This can be great for brand owners who are looking to expand their wholesale reach without taking on additional work.

On the other hand, 3P fulfillment is any selling done through a Seller Central account. This can be done by brands, partners, or resellers.